Moracle Limited Website Project

Description

The Moracle Website Project aims to design and develop a fully functional, responsive, and user-friendly website that represents Moracle’s brand identity while serving as an engaging digital platform for its audience. The project will include key web pages, an integrated blog section with six initial blog posts, and a once-off automated email sequence for newsletter subscribers.

Objectives

• Build a professional, secure, and scalable website aligned with Moracle’s brand values.

• Ensure the website is mobile-responsive, SEO-friendly, and optimized for performance.

• Establish a content hub with six well-researched blog posts to support thought leadership and organic traffic growth.

• Implement a newsletter subscription feature with a once-off welcome email string to onboard and engage new subscribers.

Deliverables

1. Website Design & Development

• Custom website design tailored to Moracle’s brand identity.

• Core pages: Home, About, Services, a brief Introduction of Subsidiaries, Blog, Contact, and Privacy Policy.

• Integration of intuitive navigation and a clear call-to-action strategy.

• SEO optimization (basic on-page SEO and meta setup).

• Security setup (SSL, spam protection, backup configuration).

2. Blog Content

• Development of a blog section within the website.

• Publishing of 6 initial blog posts (SEO-optimized, formatted, and branded).

• Blog categories/tags for easy navigation and content organization.

3. Newsletter Integration

• Set-up a newsletter subscription form (embedded or pop-up).

• Connection to an email marketing tool (e.g., Mailchimp, Brevo, or MailerLite).

• Creation of a once-off automated email string for new subscribers, including:

  1. Welcome email (brand introduction & value proposition, links to popular content or services and a strong call-to-action for next steps).

Timeline (Estimated)

• Week 1: Website wireframe, design mockups, and development setup.

• Week 2: Blog section setup + upload of 6 blog posts.

• Week 3: Newsletter integration + automated email string setup.

• Week 4: Testing, QA, and launch.

Expected Outcomes

• A polished, professional, and functional website that showcases Moracle Limited’s expertise.

• A live blog section with six published articles for immediate audience engagement.

• A working email subscription system with an automated once-off onboarding flow to grow the subscriber base.