Gasfah Farm Brand Launch Project

Description

Bringing Authentic Nigerian Freshness to UK Tables

The Gasfah Farm Brand Launch Project is a strategic initiative to position Gasfah Farm as the UK’s trusted source for premium, seasonal fruits imported directly from Nigeria. Designed to build brand visibility, trust, and community engagement, this launch targets UK-based Africans and local grocery retailers through a cohesive blend of digital storytelling, social media marketing, and branded content creation.

Project Objective

To build brand awareness and community trust while generating momentum for early retail partnerships and sign-ups via a social-first strategy and a landing page focused on African grocery store owners.

Phase 1: Brand Awareness & Community Building (Month 1–2)

This phase sets the digital foundation for Gasfah Farm, blending authenticity, culture, and storytelling to create a powerful online presence.

Key Actions:

• Launch a social media awareness campaign on Instagram under the campaign theme: “Fresh from Home.”

• Highlight the farm-to-table journey — showcasing freshness, traceability, and authenticity from Nigerian farms to UK homes.

• Share short-form video content (e.g., harvest clips, fruit preparation, testimonials) to build emotional resonance with the audience.

• Deliver content creation and brand consistency support on Instagram for the first month to establish a unified brand identity.

Deliverables:

• A powerful brand story video

• 16 branded content posts + a tailored community engagement strategy

• Branded campaign hashtags:
  #TasteOfHome #GashfarFresh #FromFarmToUK

Ongoing Support:

• Social media account setup and branding

• Monthly content creation and posting per platform (Instagram)